To develop an effective site you need a robust, flexible process
that balances the communications message and the reader's needs.
We draw on skills in business
strategy, marketing and branding, technology, and user-centered
Our process has six typical phases:
Definition and planning
Understanding your business, your audience and your brand is the
critical first step.
This is where you define your goals and objectives, and define the
overall scope of the site." We agree on your
business objectives and create a strategic
plan of action. We define how the success of the project
will be assessed.We'll help you create a budget, and a detailed
This is where we determine the structure of the site, inventory
existing content, and specify what new content is required.What
will the solution be? Who will use it and how? What will it do?
How will it work? What will it look like? Once we agree on project
objectives, we define the functional, technical,
and creative requirements. We document them and work
with you to refine them. At this stage we often build small prototype
sites to help clarify design concepts and navigation schemes.
Once structural basics are in place, we complete information,
interaction, and interface
design. We develop content
and refine the technology architecture.
The project acquires its look and feel, as the page grid, page design,
and overall graphic design standards are created and approved. Now
the illustrations, writing, photography, or audiovisual content
for the site is specified and created. The process is interactive,
and facilitated by our project extranet. The result is to get all
site components ready for the construction phase, for usability
testing and refinement.
Only at this mature stage of the process are the bulk of the site's
Web pages constructed and filled with content. By waiting until
you have a detailed site architecture, mature content components,
and a polished page design you will minimize the content churning,
redundant development efforts, and wasted energy that inevitably
result from rushing to create pages too soon.
We now build the final
product. If required, we integrate the solution with your existing
systems. We test and quality
assure the deliverable and make sure you understand how
to manage and maintain it.
We can help you develop an integrated site marketing strategy to
publicize your new site.
evaluation, and maintenance
Effective Web sites evolve in response to reader interests and preferences.
We can help you track and evaluate your site's audience, and assist
you in maintaining the content and functionality of your site. For
a period after launch, we'll monitor and analyze
how the solution performs against the success criteria we defined
in the Clarify phase. We also complete documentation for the project
and present our thoughts on how to approach the next generation
of the solution. We can also design and execute a marketing and
promotion plan, conduct training sessions, or help staff your organization
to support the new solution
Contact us to get started.