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The development process

To develop an effective site you need a robust, flexible process that balances the communications message and the reader's needs.
We draw on skills in business strategy, marketing and branding, technology, and user-centered design.
Our process has six typical phases:

1— Definition and planning

Understanding your business, your audience and your brand is the critical first step.
This is where you define your goals and objectives, and define the overall scope of the site." We agree on your business objectives and create a strategic plan of action. We define how the success of the project will be assessed.We'll help you create a budget, and a detailed work plan.

2— Information architecture
This is where we determine the structure of the site, inventory existing content, and specify what new content is required.What will the solution be? Who will use it and how? What will it do? How will it work? What will it look like? Once we agree on project objectives, we define the functional, technical, and creative requirements. We document them and work with you to refine them. At this stage we often build small prototype sites to help clarify design concepts and navigation schemes.

3— Site design

Once structural basics are in place, we complete information, interaction, and interface design. We develop content and refine the technology architecture. The project acquires its look and feel, as the page grid, page design, and overall graphic design standards are created and approved. Now the illustrations, writing, photography, or audiovisual content for the site is specified and created. The process is interactive, and facilitated by our project extranet. The result is to get all site components ready for the construction phase, for usability testing and refinement.

4— Site construction
Only at this mature stage of the process are the bulk of the site's Web pages constructed and filled with content. By waiting until you have a detailed site architecture, mature content components, and a polished page design you will minimize the content churning, redundant development efforts, and wasted energy that inevitably result from rushing to create pages too soon.

5— Site Implementation
 We now build the final product. If required, we integrate the solution with your existing systems. We test and quality assure the deliverable and make sure you understand how to manage and maintain it.
We can help you develop an integrated site marketing strategy to publicize your new site.

6— Tracking, evaluation, and maintenance

Effective Web sites evolve in response to reader interests and preferences. We can help you track and evaluate your site's audience, and assist you in maintaining the content and functionality of your site. For a period after launch, we'll monitor and analyze how the solution performs against the success criteria we defined in the Clarify phase. We also complete documentation for the project and present our thoughts on how to approach the next generation of the solution. We can also design and execute a marketing and promotion plan, conduct training sessions, or help staff your organization to support the new solution

Contact us to get started.


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